3DAbout.me is a new 3D scanning and online shopping tool which aims to assist customers worldwide to order the right fit for size-related products online. Through their smartphone app, 3DAboutMe allows you to scan your own physical dimensions and upload the information to a database of product dimensions. Their specially developed algorithm then searches through these numbers and finds the best match between the two – based on real 3D measurements, and carried out in realtime.
In short, 3D About Me is a service which makes online shopping easier, more efficient and more sustainable by minimising sizing problems and shortening the distance between buyers and sellers.
We developed a storyboard, illustration style and script for their product pitch based on this essential idea; using the visual of the line as a metaphor for the simple and straightforward shopping process that 3D About Me offers. The use of the line also reminds consumers of the brand logo.
Additionally, isometric illustrations give the animation a technical look, while keeping the tone light and allowing the 3D renderings to take centre stage. In three parts, this product pitch: 1) visualises the existing problems in the online shopping process, 2) introduces the solutions offered by 3D About Me, and 3) demonstrates how the product works.