De Designpolitie

The birds of Amsterdam Campaign and identity for Amsterdam Roots Festival

Roots_Mupi

Amsterdam Roots Festival is an open-air music festival that has been around for more than thirty years. Roots is all about world music and talent. In 2014 we restyled the identity and campaign materials. The iconic bird of the festival became the centre of the story, a metaphor for the exotic visitor.

Find out more at the Amsterdam Roots’ website

Roots_Birds clean

Roots_Birds text

Roots Birds clean 2 Roots Birds text 2

Roots Mupi 2016
Roots Birds 2016

Roots_Online

Booklet 1

Booklet 2


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