For the Dockers Pants innovation collection we created a campaign that emphasized the special qualities of the pants, which were especially designed to help young urbanists survive the challenges of modern city life.
The brief for this product catalogue stated that although we could do all kinds of creative things, the brochure had to feature a couple of straightforward pictures of the front and back of the pants. So we made this the central idea of the book. Together with photographer Juul Hondius, we built a set where we could take two pictures at the same time of the front and back of the model. These pictures became a spread, and in between the pages we placed a sheet with product information, out of which the outline of the pants was laser-cut.
