De Designpolitie

Equipment for legs Product catalogue & campaign for Dockers pants

13 pants

For the Dockers Pants innovation collection we created a campaign that emphasized the special qualities of the pants, which were especially designed to help young urbanists survive the challenges of modern city life.

Big 1

 

Big 2

 

Big 3

 

Big 4

 

Small 1

 

Big 5

 

Big 6

 

Big 7

 

Big 8

 

Small 2

 

Book covers

The brief for this product catalogue stated that although we could do all kinds of creative things, the brochure had to feature a couple of straightforward pictures of the front and back of the pants. So we made this the central idea of the book. Together with photographer Juul Hondius, we built a set where we could take two pictures at the same time of the front and back of the model. These pictures became a spread, and in between the pages we placed a sheet with product information, out of which the outline of the pants was laser-cut.

Front cover

 

Front-animation

 


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