D66 is the Dutch liberal democrat party. They are currently the largest political party in Amsterdam, with an ideology ranging from centre-left to centre-right. D66 approached De Designpolitie regarding the upcoming local elections. We then developed a campaign which focuses on the political highlights of the last three years, using the D66 logo as an arrow to point to each success. 66 successes are presented in the form of video content, including short films, animations and stop motion for use on their website and social media.
We developed about half of the stories in house. D66 were keen to learn how to create video content themselves, for the remaining videos, we created a toolkit for their staff to work with and provided assistance to their employees throughout the creative process.