Who? What? Designers / Initiators

De Designpolitie is an Amsterdam-based creative agency focusing on the design and strategy of visual communication. Next to commissioned work for clients, De Designpolitie also initiates and produces design projects and events.

Design approach
Our method is always simple and straightforward. We combine simplicity, boldness and wit with some critical analysis and fresh thinking. The final result is always a striking piece with a clear communicative message. Find out more about how we do it here.

We work for clients in both non-profit and commercial sectors, with an emphasis on cultural and social organizations. For them we develop the creative direction, strategy and production of a wide range of design services: visual identities, books and magazines, websites and apps, communication campaigns, (interactive) infographics, typefaces, illustrations, events and exhibitions.

Here’s some work for selected clients:
Amsterdam Roots FestivalArtis Zoo / CBREDockers / Frascati TheatreGorilla x De Groene AmsterdammerInterpolisKPNMOTI MuseumNetherlands Architecture Institute (NAI)PictorightPROUDRabobankSomething Raw – International Dance and Performance Festival / Ted NotenUniversity of the Arts Utrecht (HKU)

Designers & initiators
Next to our commissioned work, we are the initiators of the award-winning project Gorilla, a visual column on current affairs, which is published weekly in De Groene Amsterdammer. So far we have made thousands of ‘Gorillas’, which are compiled in this and this book, as well as in a digital archive. Gorilla has also been displayed in exhibitions around the world.

Also we are the initiators, curators and organizers of What Design Can Do, an international event and movement about the impact of design on society.

The founders
De Designpolitie was founded by Richard van der Laken and Pepijn Zurburg in 1995 and consists today of a small international team of talented and ambitious designers and producers. A fairly large network of specialists is at hand to help us with photography, film, web development, copywriting or event production.

Meet the team:

Richard & Barbara & Pepijn
Richard van der Laken
Creative Director & Founder
Pepijn Zurburg
Creative Director & Founder
Marieke den Ouden
Graphic Designer
Too much of a match!
Bas & Pepijn


De Designpolitie closely collaborates with:

Alex Clay (Lesley Moore), designer and member of Gorilla
Arjan Benning & Polina Gladkova, photograpy
Bas van Lier, writer and editor (native Dutch)
Billy Nolan, writer and editor (native English)
Bob Witman, journalist
De Projectstudio, event production
Herman van Bostelen, designer and member of Gorilla
Laurens van Wieringen, product & interior designer
LenoirSchuring, printing office
Maikel van der Laken, film production
PMS72, web development
Wout Jongejans, dtp and motion graphics

And many others!