Equipment for legs Product catalogue & campaign for Dockers pants

13 pants

For the Dockers Pants innovation collection we created a campaign that emphasized the special qualities of the pants, which were especially designed to help young urbanists survive the challenges of modern city life.

Big 1


Big 2


Big 3


Big 4


Small 1


Big 5


Big 6


Big 7


Big 8


Small 2


Book covers

The brief for this product catalogue stated that although we could do all kinds of creative things, the brochure had to feature a couple of straightforward pictures of the front and back of the pants. So we made this the central idea of the book. Together with photographer Juul Hondius, we built a set where we could take two pictures at the same time of the front and back of the model. These pictures became a spread, and in between the pages we placed a sheet with product information, out of which the outline of the pants was laser-cut.

Front cover




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