![13 pants](https://www.designpolitie.nl/wp-content/uploads/13-pants-900x408.jpg)
For the Dockers Pants innovation collection we created a campaign that emphasized the special qualities of the pants, which were especially designed to help young urbanists survive the challenges of modern city life.
![Big 1](https://www.designpolitie.nl/wp-content/uploads/Big-1-900x719.jpg)
![Big 2](https://www.designpolitie.nl/wp-content/uploads/Big-2-900x719.jpg)
![Big 3](https://www.designpolitie.nl/wp-content/uploads/Big-3-900x719.jpg)
![Big 4](https://www.designpolitie.nl/wp-content/uploads/Big-4-900x719.jpg)
![Small 1](https://www.designpolitie.nl/wp-content/uploads/Small-1-900x323.jpg)
![Big 5](https://www.designpolitie.nl/wp-content/uploads/Big-5-900x719.jpg)
![Big 6](https://www.designpolitie.nl/wp-content/uploads/Big-6-900x719.jpg)
![Big 7](https://www.designpolitie.nl/wp-content/uploads/Big-7-900x719.jpg)
![Big 8](https://www.designpolitie.nl/wp-content/uploads/Big-8-900x719.jpg)
![Small 2](https://www.designpolitie.nl/wp-content/uploads/Small-2-900x323.jpg)
![Book covers](https://www.designpolitie.nl/wp-content/uploads/Book-covers-900x535.jpg)
The brief for this product catalogue stated that although we could do all kinds of creative things, the brochure had to feature a couple of straightforward pictures of the front and back of the pants. So we made this the central idea of the book. Together with photographer Juul Hondius, we built a set where we could take two pictures at the same time of the front and back of the model. These pictures became a spread, and in between the pages we placed a sheet with product information, out of which the outline of the pants was laser-cut.
![Front cover](https://www.designpolitie.nl/wp-content/uploads/Front-cover-900x630.jpg)
![Front-animation](https://www.designpolitie.nl/wp-content/uploads/Front-animation.gif)