The Make it Circular Challenge called on designers, creative entrepreneurs and startups from around the world to envision and build a circular society – with the goal of finding — and supporting — some of the world’s most promising circular innovations and enterprises, representing 13 exciting visions for a restorative and regenerative future, from seaweed packaging to waste-based textiles and upcycling marketplaces.
The starting point of the visual style is to transfer positivity and inspire designers to start making and join the challenge.
A language based on recycling and the famous Mobius Loop icon. The arrows create an iconic language with a custom-made font and illustrations. Translated into briefing documents, an outdoor campaign, a custom-made platform and a social media campaign.