STBY is a design research organization founded in 2003. With hands-on, tailored and innovative approaches they inform, inspire, catalyze and strengthen transformations towards a more human, fair and sustainable way of living, working and doing business.
With this mind we created an identity based on the visualization of connections. Translated in the form of the forward-slash of a web path in combination with the five dots, the concept of STBY is represented as being part of a permanent chain of connected events, partners, entities, and ideas.
Within this identity, we developed a series of online animations, a website, and several other assets.
