For the fourth edition of What Design Can do Mexico GNP 2023 we designed the online and offline campaign, print assets and stage design. Nearly 1000 creatives from Mexico and beyond came together in Mexico City for a sold-out event.
The festival campaign needed to present as a celebration of design, attracting a wide-ranging audience from designers to diplomats, activists to architects, and more. Applying a kaleidescope effect onto a basic pattern, we generated a vibrant range of visuals to go together with the set typography and images.