On the 7 & 8 December 2015, What Design Can Do’s first ever edition outside of the Netherlands kicked off in São Paulo, Brazil. Together with local partners Mandacaru Design, we curated & produced the two-day conference, which included some 18 presentations on main stage, 8 breakout sessions with sponsors and speakers, and 2 exhibitions.
Besides several top Brazilian faces like top-chef Alex Atala and designer Marcelo Rosenbaum, this edition’s programme also included speakers from countries like the USA, Portugal, the Netherlands, Norway and India.
As Designpolitie we also developed and designed the event’s communication strategy; which began in October across a variety of media: on our website, social channels and through
publicity campaigns in the city and on location.
The final campaign image was based around the concept of the building block, something which evokes a sense of collaboration and endless possibilities. The addition of the color green to the identity gave this edition a distinct Brazilian flair.